Revamp or build a high-performing CRM function that enhances customer engagement, retention, and lifetime value. I help businesses design scalable CRM strategies tailored to their goals.

Develop data-driven retention strategies and loyalty programs that improve customer lifetime value, reduce churn, and increase repeat purchases.

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Implement and optimise customer lifecycle journeys with automated, AI-powered campaigns that deliver the right message at the right time.

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Evaluate your CRM foundations and setup, data strategy, and campaign performance to identify quick wins and long-term improvements that maximise ROI.

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Select, implement, and optimise marketing technology and AI tools to streamline automation, personalisation, and customer engagement at scale.

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Leverage zero and first-party data, behavioral insights, and predictive analytics to create highly targeted customer segments and personalised experiences.

Enhance customer communications with compelling copy, personalised content, and high-converting cross-channel strategies that drive engagement.

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Embed a test-and-learn culture in your CRM strategy with structured A/B and multivariate testing, ensuring continuous improvement and data-driven decision-making.

Define and work with your analytics resources to implement best-in-class CRM reporting frameworks, giving you clear, actionable insights to measure performance and optimise for growth.

Structure your CRM team for success, defining roles, processes, and best practices to ensure efficient execution and measurable results.

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