With over 17 years of experience in CRM, Customer Value Management and Customer Marketing, I specialise in driving growth through customer engagement. At RetentionMinds, I help businesses unlock their full potential by harnessing data, technology, automation, content, engagement and value.  

I've driven the CRM and Customer Marketing agenda across a broad range of businesses, from high growth Start-ups, to Fortune and FTSE listed companies. Some of the brands I have had the pleasure of working for include The Times and The Sunday Times, Carphone Warehouse, protectyourbubble.com, Travelodge, Mecca Bingo, Grosvenor Casinos, and Viator. 
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I’ve also led CRM transformations for organisations including  Tripadvisor, Checkatrade and the Rank Group, building high-performing CRM strategies that improve customer loyalty and increase ROI.

Whether it’s implementing martech solutions, optimising lifecycle marketing, or developing scalable retention programs, I provide tailored strategies to ensure long-term success.

If you’re looking to elevate your CRM strategy and maximise customer retention, let’s connect.