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How to Measure Customer Retention Success: A Guide to the Metrics That Matter

Driving business value, deepening customer relationships and improving commercial outcomes is the name of the game when it comes to CRM...

3 min read

Customer Segmentation Remains An Integral Part of the Customer Retention Toolkit

In the ever evolving world of customer marketing, it can be tempting to skip past the basics in favour of shiny new tools and emerging...

3 min read

Spring Clean Your CRM: A Fresh Start for Customer Growth

Spring is the perfect time to declutter and refresh—not just your home, but your business too. A clean and optimised CRM function can...

2 min read

The Use Of AI In Driving Customer Retention

Artificial Intelligence (AI) is revolutionising Customer Relationship Management (CRM) and other facets of Customer Retention, offering...

2 min read

St Patrick's Day And The Power of Calendar-Based Engagement

St. Patrick’s Day is a cultural celebration of Irish heritage. And, for some brands, it’s a fantastic opportunity for them to engage...

3 min read

Why Retention > Acquisition in 2025: The CRM Shift You Can’t Ignore

In 2025, customer retention is no longer just a nice-to-have—it’s a strategic necessity. With rising acquisition costs, evolving consumer...

3 min read

The Power of CRM in Sports Betting During the Cheltenham Festival

As a UK-based customer retention consultancy we have a wealth of experience in driving engagement for many different industries,...

2 min read

Structuring Your CRM Team for Success: Roles, Processes, and Best Practices

A well-structured Customer Relationship Management (CRM) team is key to driving retention and customer satisfaction. To achieve success,...

3 min read

Gold-Standard CRM Reporting & Analytics: How Data-Driven Insights Drive Growth, Retention & Automation

Reporting and analytics are critical for getting the most out of a CRM function. Not only will data point you in the right strategic...

2 min read

The Importance of Testing in CRM: Building a Culture of Optimisation

Businesses can no longer afford to rely on assumptions when it comes to customer relationship management (CRM). Instead, a data-driven...

2 min read

The importance of compelling creative and content to driving engagement.

In the dynamic landscape of UK business, a compelling creative and messaging strategy is paramount for capturing audience attention and...

1 min read

Using data and customer segmentation to drive engagement and repeat behaviour

In today's competitive UK business landscape, leveraging data-driven Customer Relationship Management (CRM) and customer segmentation is...

2 min read

The role of MarTech and AI in driving engagement

In the rapidly evolving landscape of digital marketing, the integration of Marketing Technology (MarTech) and Artificial Intelligence...

2 min read

How a CRM Performance Audit can point you in the right direction.

Maintaining an efficient and effective Customer Relationship Management (CRM) function is crucial for fostering strong customer...

2 min read

Unlocking Growth: What CRM Strategy & Transformation Really Means

In today’s fast-paced digital landscape, businesses must do more than just acquire customers—they need to build long-term relationships...

2 min read

Drive Customer Loyalty and Engagement with Data-Driven Insights

Customer Retention and Loyalty are more critical than ever in today's cluttered market. Businesses are recognising that nurturing...

2 min read

Maximise Customer Retention across the Lifecycle and through Automation

Lifecycle Marketing and Marketing Automation have become essential strategies for companies aiming to enhance customer engagement and...

2 min read