Delivering quick and sustainable customer value growth through CRM for Small to Large Enterprises

Results that speak for themselves

Monetisation of a Global Travel brand's customer base

£3m

Incremental operating profit for a top tier Gaming company

140%

Increase in number of bookings for a UK Hospitality brand

20%

Uplift on renewal rates for a Financial Services company

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About

With over 17 years of experience in CRM, Customer Value Management and Customer Marketing, I specialise in driving growth through customer engagement. At RetentionMinds, I help businesses unlock their full potential by harnessing data, technology, automation, content, engagement and value.

I've driven the CRM and Customer Marketing agenda across a broad range of businesses, from high growth Start-ups, to Fortune and FTSE listed companies. Some of the brands I have had the pleasure of working for include The Times and The Sunday Times, Carphone Warehouse, protectyourbubble.com, Travelodge, Mecca Bingo, Grosvenor Casinos, and Viator.

I’ve also led CRM transformations for organisations including Tripadvisor, Checkatrade and the Rank Group, building high-performing CRM strategies that improve customer loyalty and increase ROI.

Whether it’s implementing martech solutions, optimising lifecycle marketing, or developing scalable retention programs, I provide tailored strategies to ensure long-term success.

If you’re looking to elevate your CRM strategy and maximise customer retention, let’s connect.

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"I have had the pleasure of working closely with Helen Day as the CRM Director, Viator B2C, for the past few years, and I can confidently say that she is an exceptional business partner. Helen's strategic vision has been instrumental in completely transforming Viator's marketing approach, resulting in outstanding business outcomes."

Misha Zelikov, Senior Director, Tripadvisor

Expertise

At RetentionMinds, we are dedicated to providing tailored solutions to drive customer retention through engagement. Our expertise covers a wide range of topics that have helped businesses like yours to thrive.

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Revamp or build a high-performing CRM function that enhances customer engagement, retention, and lifetime value. I help businesses design scalable CRM strategies tailored to their goals.

CRM Strategy & Transformation

Develop data-driven retention strategies and loyalty programs that improve customer lifetime value, reduce churn, and increase repeat purchases.

Customer Retention & Loyalty

Implement and optimise customer lifecycle journeys with automated, AI-powered campaigns that deliver the right message at the right time.

Lifecycle &

Automated Marketing

Evaluate your CRM foundations and setup, data strategy, and campaign performance to identify quick wins and long-term improvements that maximise ROI.

CRM Performance Audits

Select, implement, and optimize marketing technology and AI tools to streamline automation, personalisation, and customer engagement at scale.

Martech &

AI Integration

Leverage zero and first-party data, behavioral insights, and predictive analytics to create highly targeted customer segments and personalised experiences.

Data-Driven CRM & Segmentation

Enhance customer communications with compelling copy, personalised content, and high-converting cross-channel strategies that drive engagement.

Creative &

Messaging Strategy

Embed a test-and-learn culture in your CRM strategy with structured A/B and multivariate testing, ensuring continuous improvement and data-driven decision-making.

Testing &

Optimisation Culture

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Define and work with your analytics resources to implement best-in-class CRM reporting frameworks, giving you clear, actionable insights to measure performance and optimise for growth.

Gold-Standard Reporting & Analytics

Structure your CRM team for success, defining roles, processes, and best practices to ensure efficient execution and measurable results.

Operating Models &

CRM Team Setup

Our Services

Name: RetentionMinds
Address: GB

We are a very flexible partner and can work on a completely bespoke basis, tailored to the individual needs of your organisation. We also offer more 'fixed' options below.

CRM General Advice

If you're new to CRM and just aren't sure where to start, you have a specific problem you are trying to solve, or you just need some general advice this could be a good starting option for you.

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CRM Strategy Session

We can cover areas like harnessing the power of your data, increasing engagement with your brand, driving more cost effective growth, loyalty and word-of-mouth, reducing customer churn, and building self-sufficient inhouse CRM teams.

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'Train the Trainer'

Everyone needs a little help from time-to-time. We are happy to be able to provide mentorship, advice and support for existing CRM professionals and teams.

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Interim CRM Leader

We can offer hands-on interim leadership to help your business bridge experience gaps, execute high-impact projects, optimise customer retention strategies, and more.

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Get in Touch

Mobile: 0771 362 9744

Email: helenday@retentionminds.com

LinkedIn: www.linkedin.com/in/helen-day-893808